Fresh off their recent visit to New Orleans, the Bike Nerds welcome Rich Neimand, President of social impact marketing firm Neimand Collaborative. Rich and his team recently helped conduct and analyze a research project commissioned by PeopleForBikes to better understand how bicycle advocates can use public communications and messaging tools as a way to build broader support for implementing bicycle infrastructure. Kyle sat down with Rich following the conclusion of their presentation at the Walk Bike Places 2018 conference and got all of the highlights for the Bike Nerds’ listeners. Additional information and resources can be accessed at peopleforbikes.org/activatingsupport.

Touch base with the Bike Nerds on Twitter, Facebook, or email to leave your feedback. Even better - leave a review on iTunes! The Bike Nerds Podcast is sponsored Bike Fixation by Saris. Visit www.bikefixation.com/bikenerds for a full array of bicycle parking and infrastructure products.