Bill Courtney is famous for many things. You may have seen him in Oscar-winning movie –Undefeated, a 2011 documentary about his time as a volunteer coach for Manassas High School football team here in Memphis. You may have read his book –Against the Grain –in which he shares the principles that helped him be a successful coach, entrepreneur, and father, and what it takes to maintain that success for the rest of our lives.You may have seen him give a motivational speech or except a leadership award along the way.In our conversation, we focus on his business –Classic American Hardwood –a lumber producer and distributor with a global footprint, founded in 2001. You will hear from Bill that founding his own firm in the lumber business was never his original intention but instead a necessity. He will also share the impact that the trade war with China is having on his industry. Bill has a strong set of values, and a unique experience and you will hear some great advice about how to run and grow your business and live a good life