Elizabeth Cawein founded Music Export Memphis in 2016 to elevate the careers of Memphis musicians, to make Memphis a city of choice for musicians and other creatives, and to elevate Memphis’ brand as a contemporary music city. More recently, Music Export Memphis had to switch gears during the pandemic to fulfill its mission in different ways. Championing the cause of Memphis music didn’t start in 2016, though. Elizabeth cut her teeth at the Memphis Music Foundation’s resource center and founded her own music-only PR firm, Signal Flow PR, along the way.